The Story
I have helped work on many HP product demos over the years. The process typically begins with styleframes / storyboards to pitch the client. The client is able to see the video in a progression of rough drafts. Once there is approval on the edit, the talented Photorealism team at Aniden completes the lighting, texturing & rendering of the product. The Multimedia team receives layers of rendered images and we composite them along with final effects. These videos have sometimes been used in the store displays or as promotional videos on the web.
The Role
Varies per video, but can include: Design, Animation, 3D Modeling, Compositing, Editing
The Tools
Maya, Cinema 4D, Photoshop, Illustrator, After Effects & Premiere
process example – HP Envy 14 TouchSmart Ultrabook
Animation Select – HP Pavilion 15 Notebook
Animation Select – HP DV3 Notebook
Animation Select – HP Corlab Notebook
Composition for an Ad – HP Mini by Studio Tord Boontje
Animation Selects – HP Mini by Studio Tord Boontje
Style frames – HP Sprout Notebook
Animation Select – HP Sprout Notebook
Animation Select – HP/MTV Artist Edition Notebook
Animation Select – HP Artist Edition Notebook
Style frames – HP Insight Remote
Animation Selects – HP Insight Remote