Hewlett-Packard

Product Demos

The Story
I have helped work on many HP product demos over the years. The process typically begins with styleframes / storyboards to pitch the client. The client is able to see the video in a progression of rough drafts. Once there is approval on the edit, the talented Photorealism team at Aniden completes the lighting, texturing & rendering of the product. The Multimedia team receives layers of rendered images and we composite them along with final effects. These videos have sometimes been used in the store displays or as promotional videos on the web.

The Role
Varies per video, but can include:  Design, Animation, 3D Modeling, Compositing, Editing

The Tools
Maya, Cinema 4D, Photoshop, Illustrator, After Effects & Premiere

process example  – HP Envy 14 TouchSmart Ultrabook

Animation Select – HP Pavilion 15 Notebook

Animation Select – HP  DV3 Notebook

Animation Select – HP  Corlab Notebook

Composition for an Ad – HP Mini by Studio Tord Boontje 

Animation Selects – HP Mini by Studio Tord Boontje 

Style frames – HP Sprout Notebook

Animation Select – HP Sprout Notebook

Animation Select – HP/MTV Artist Edition Notebook

Animation Select – HP Artist Edition Notebook

Style frames – HP Insight Remote

Animation Selects – HP Insight Remote